By now, you’ve probably heard, know and learn about Viral Marketing. It’s a form of marketing that spreads in a manner similar to real viruses or emails viruses – the idea is that just as easy to catch a cold; it’s easy to catch an idea.
Viral marketing uses existing social networks to spread brand awareness, a new idea, or news about a new product or service. When used it properly, the marketed idea can spreads more and more rapidly. It depends heavily on generated excitement; for instance, when Star Wars fans heard about the last movie in the series coming out, it took hardly any time to spread from one end of their gossip networks to the other.
You can leverage the ideas and principles behind the viral marketing to increase your online sales, particularly if you are focused on a small niche market that you know it well.
First, the Article
The most important part of your strategy is the development of your viral package, which is your article; you want it to spread to as many people as possible. To achieve that, you must make it exciting; you must make it attractive enough for others to share it with their friends, and the friends with their friends. And you must make it available.
Don’t forget, the article is just the carrier of your personal information, the package is important, but your personal information is the one vital piece of the article.
Your article can be about anything that excites your niche community. If, for instance, you are selling things to dog breeders, news about a new breed of dog could be very exciting. Important information about a communicable doggie disease is also going to spread well, though you must be certain to end on a caring and positive note. If you’re marketing to submariners, an interview with Tom Clancy would be a hot item.
Ideally, your article should be a timely and an un-covered piece of information, however, the hot news isn’t always there when you’re ready to start viral marketing. If you are in this kind of situation, what you can do is that instead of using an article that has wide interest, just addresses a topic that hasn’t been fully covered yet.
Second, Spread the News
Once your article is ready, with your intact name and a hyperlink to your site at the bottom, you’re ready to get it out to the public.
You can start by posting articles on your site or on your blog. If you go to any popular web forums, you can also spread your news there, with a link back to your site where the article is.
You should definitely place your article on the Content Crooner – a quality content distribution service that serves the online marketing community with an article marketing automation platform, which means author (you) can submit articles through their user-friendly interface to a two-tier review process: first by computer and second by human eyes. Once your article get approved, they move it to a distribution queue and are released on dates that specified by the author to thousands different article directories and websites.
An enterprise of this type focuses on gaining you a broad audience within your niche, because not only the reputable publishers will expose your work consistently and help you gaining pre-sold traffic to your website, the webmasters, who may also download and include your article on their own websites as well. The hitch here is that the article that download must be unchanged by the person downloading it, it must retain the resource box, a section with the author’s name and a URL link back to their web site. By get your article to one of these databases, you can encourage it to spread to people you don’t even know.
Third, Be Patient
Your viral marketing article is probably a slow-acting virus; you won’t see the results right away. Instead, you’ll find that you have to wait, sometimes a significant amount of time for see anything major to happen to your site. But you may notice fairly quickly the number of your website hits going up.
But the best thing you can do while you’re waiting is to develop another article to build into a viral marketing package, repeating everything you did with the first one. A lone virus doesn’t spread very well, but if you can send out several viruses in succession, you may start seeing a significant boost in the number of customers coming to your site.
Be ready for them; have a working signup link for your emailing list or your e-newsletter, and schedule yourself a little extra time in case you have work to do from increased signups or sales.
In a nutshell, the internet is a great marketing tool.