“Visual communication is bigger than we think,” says Brian Solis, principal at Altimeter Group, and one of the most prominent thought leaders and published authors in new media.
“It’s more than a content or marketing strategy. Visual communication starts with understanding how connected consumers discover and share. More so, it takes understanding what’s important to them, how to capture attention, and how to do something important with their attention once you have it. This will change not only marketing but education as well.”
Technology enables us to create slides on the go to share in a meeting or at a conference, drawing connections between critical parts of images and words truly makes the formal learning part of any meeting or presentation much more engaging and relevant.
Brands are coupling a few lines of copy with engaging images to showcase their story, share helpful information, and highlight other customers. New visual based social networking sites like, Tumblr, Instagram, Pinterest and Vine are exploding.
The growth of platforms such as Pinterest and Instagram proves visual content is becoming an increasingly powerful force for communication online.
And search engines, on the other hand, rank content based on social conversations and sharing as well as text content on sites.
Brands that understand this are using visual content in their social media to increase engagement and motivate sharing.
Get more answer in this infographic, which comes courtesy of Oracle.