There are unquestionable and very fundamental differences between strategy and tactics.
For my understanding – strategy is the thinking aspect of planning a change or organizing something. It lays out the goals that need to be accomplished and the ideas for achieving those goals.
Tactics, on the other hand, are the meat and bread of the strategy. They are the “doing” aspect that follows the planning. Tactics refer specifically to action.
Put it into the simple term, strategy is ‘What’ (planning out) and tactics is ‘How’ (fulfill the strategy). The tactics themselves are the things that get the job done.
As Peter Drucker says: “Strategy is doing the right things, tactics is doing things right.”
When company hire a new employee, they will decide whether that employee would do a strategic or a tactical job.
To explore it deeper, Jeremiah Owyang from Altimeter Group dissect strategy vs tactics in the following breakdown: