Where are You Stand in the Social Technology Adoption Curve

Web 2.0 and social net­works have gained per­cep­ti­ble mind­-share in past years, espe­cially in year 2009. As many of you may know — social net­works sig­nif­i­cantly reduce the cost of com­mu­ni­ca­tion and rela­tion­ship building.

With social tech­nol­ogy into the place, today, it is pos­si­ble to get a person’s pro­fes­sional back­ground in detail, as well as peo­ple s/he works with cur­rently and has worked with/gone to school with in the past. It is pos­si­ble to talk with the person’s for­mer col­leagues. And, it is increas­ingly pos­si­ble to learn some of the person’s thoughts on cer­tain busi­ness chal­lenges through his/her activ­ity in online forums, as well as his/her answers on other people’s blogs.

If you still can remem­ber — from the early Netscape days, to the dot-com bub­ble days, and then to now the Face­book and Twit­ter days, each inter­net cycles brought lots of excite­ment with lots of start-ups to the mar­ket. Because of the tech­nol­ogy changes etc, Web 2.0 cre­ates the oppor­tu­nity to split off the infor­ma­tion about the per­son from trust and rela­tion­ship build­ing, which is the real differentiators.

Exam­ple, using web 2.0 social net­work­ing within the com­pany allows sell­ers to eas­ily tap into the gurus that are avail­able, as well as the abil­ity of con­nect­ing to resources within one’s own orga­ni­za­tion to achieve help­ing employ­ees (i.e. sales) have bet­ter con­ver­sa­tions in the market.

How­ever, due to the expec­ta­tions and invest­ments are too high com­pared to com­pe­tence, often time, we heard, read or expe­ri­ences the “Fail­ure and Dis­ap­point­ment” in the process of try­ing to make it work. As the Inter­net came to touch vir­tu­ally all areas of com­merce, social net­works will assume an increas­ingly dom­i­nant role in how all peo­ple communicate.

Speak­ing of that, in his recent arti­cle Social Tech­nol­ogy Adop­tion Curve Ben­e­fits and Risks, Jere­miah has re-write, re-analyze old ideas, prin­ci­ples, graph­ics etc and build his own fol­low­ing matrix in the con­text of social tech­nolo­gies and adop­tion by both indi­vid­u­als and mixed in with orga­ni­za­tions and indus­tries. It is really an inter­est­ing arti­cle that worth your time to read it.

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