As social media grow, the communication platforms also turned into a vital piece of the marketing puzzle, now businesses are hiring individuals as a social media manager and build teams specifically to tackle social media.
Take a look at this infographic, a list of seven different types of social media managers seen in the industry.
- The SEO-Minded
- The Advertiser
- The Social Butterfly
- The Publicist
- The Content Wizard
- The Scientist
- The Purebred
Social media has grown into its own career path. There are resources that teach social media tactics, but they don’t explain the traits that make for a successful social media manager. This makes it difficult for someone who wants to take a career path in social marketing and for hiring managers to hire an effective social media manager to perform the tasks.
From the list, you can see it compares the strengths and weaknesses of each type of social media manager. If you’re looking to hire a new person for your team, you can use this as a guide for what to expect.
If you’re currently working as a social media manager, you can try to see which type you are and what skills you can borrow from the others to improve and sharpen your own skills.
Courtesy of: SproutSocial