By the end of 2010, more than nine in 10 online retailers are planning a Facebook presence. Online retailers are taking to social media in a big way. They tend to be some of the biggest beneficiaries of social network users who friend or follow corporate pages. And some, such as Levi’s, have adopted Facebook’s new “like” button on individual item pages to help socialize shopping even further, according to the emarketer.
In the earlier study, they found that one-half of Internet users research online before making any type of purchase – on the Web, in a store or through any other method. And the research from comScore shows that visitors to Facebook and Twitter spend more money on the Web than Internet users. On average, Web users purchased less than $50 worth of goods online in Q1 2010.
On Facebook, the visitors who spend the most time on the site also spend the most dollars on online shopping, with an average of $67 in spending for the top 20% of visitors. On Twitter, higher spending did not correlate with increased usage, but site users did spend more than average, and more than most visitors to Facebook.
According to Inside Facebook, the fastest-growing group of users in August 2009 were males ages 13 to 17, whose numbers increased by 14.5%, followed by men ages 45 to 54, rising 12.8%. Among women, the highest growth was in the 45 to 54 and 55 to 65 age ranges, which were up 11.8% and 11%, respectively. By that, the sites are no longer home to teenagers and young adults with lower disposable incomes. Instead, users tend to be savvy and frequent users of the Web overall, making them more likely to be online buyers as well.