Speaking of mobile marketing, as marketers, if you haven’t get your feet into it, you should take a series look into it. For the definition of mobile marketing, The Mobile Marketing Association updated that:
Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.
Mobile marketing is commonly known as wireless marketing. However wireless is not necessarily mobile. Its differs from most other forms of marketing communication in which that mobile marketing is often like user (consumer) initiated (mobile originated, or MO) message, and requires the express consent of the consumer to receive future communications.
Before social media, marketers were the controllers of content and messages. With social media, true censorship lies with the consumers – they now dictate what is said about your brand. The communication of key messages and how your brand resonates runs the risk of being lost amongst consumer voices, with the employment of multiple platforms further adding confusion.
TVC, Print, Radio, Social Media and Mobile – while each of these reach and engage, without proper management and harmonization, their collective impact can amplify clutter and dilute brands instead.
As of 2009, 60% of the humans on earth were reported by the UN to possess a cellular telephone. And there are more than 5 billion cell phone subscriptions currently active in the world. And the number is increasing rapidly.
Yes, 5 BILLION. Out of this 5 billion mobile phone users, 51 million of them are using smart phones. They are browsing the web and using Internet everyday.
4 out of every 5 teens carries a wireless device/mobile phone and over 57% consider it the the main key to in their social lives. And the global mobile marketing advertising budget is estimated to be valued at over $16 Billion by 2011, according to the study.
Marketers now need effective how-tos and applicable strategies to harness the digital potential and leverage on various platforms to echo their company’s values and key messages, They need to conduct some effective integrated marketing communication strategies, which include the need to be insight driven, media neutral, idea-centric and collaborative into their entire marketing strategy portfolio.
As almost everyone has to facing this highly challenge marketing environment, can you synergise your marketing channels to project uniformity in your core messages?
Just imagine putting your marketing message in front of just a small percentage of those 5 billion cell phone users, what will it be look like?
If you want to get in on the cutting edge of mobile marketing, I would recommend you enroll to this Mobile Marketing Monopoly, which teach others how to promote, makes money by using mobile marketing and get your name out there, the course is not only for affiliate marketers, it is also for B2C marketers.
The content included in the course are:
1. 10 Mobile Monopoly Modules With Over 50 Step-By Step Videos
2. Optimised Squeeze Page Training
3. Mobile Monopoly Email Marketing Course
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6. Full Mobile Monopoly Outsourcing Course
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It is a good course to enroll to.