If you work in the social media and digital marketing, you know about Facebook, Instagram, Twitter, Pinterest, Snapchat and Google+.
If you don’t want to spend a huge amount of money on Google Ads and solely on SEO to get your brand out in front of people quickly, you need to focus on social media.
Yes, social media matters!
It gives you the ability to go to where your potential clients are, it allows you grab their attention and then make them aware of your store, business, brand, product or services.
But which social media channel should your brand focus on?
Facebook is the world’s most popular social network, however, is it really the best value out there? Is it really the channel that helps you increase your ROI?
You’re running a business after all, so you want to make as much of it as you can.
How about Instagram?
A platform was built on the idea of sharing pictures.
Through analysis the metrics of growth, adoption rates, engagement and reach (etc). Forks from Selfstartr gives you the reasons of why your brand should be on Instagram instead of Facebook.
They created an infographic to compared the rising photo-sharing network Instagram against Facebook.
Here are the 5 main points to take into consideration if you want to allocate your social media budget from Facebook to Instagram.
1. More space for growth – Facebook organic reach has gone down by 60% since 2012. Well, Instagram organic reach has gone up by a full 200%.
2. Engagement rate higher – For every follower you have, your brand get 58 times more engagement on Instagram than Facebook.
3. Less competition – Facebook marketing is over crowded, there are 93% of marketers use FB, only 36% of marketers are on Instagram (plenty room for you to play).
4. Greater reach to followers – Per post, brands are on Facebook reach 6% of their followers, but on Instagram, they can reach 100% of their followers (this is awesome).
5. An engaged follower on Instagram is worth more – The average order value of an engaged Instagram follower is a full $10 higher than a Facebook one (a big different). Instagram $65 vs Facebook $55.