To not miss out the important message, I normally browse emails on my mobile device throughout the day, but lots of time I also open up and scroll through those email that has great fonts and a clean layout. Sometime, I also click on that unsubscribe button on my mobile device when the email doesn’t meet my expectations.
As technology changes, people’s behaviors also changed, many of us check email from desktop/laptop move to mobile email. In recent study, ReachMail statistics show that over 40% of emails are opened on mobile devices, that’s a huge number!
For email marketers, now is the good time to incorporate the best practices into your email marketing strategy and to ensure your emails are readable to your subscribers. Don’t ignore mobile in any marketing effort otherwise you will experience the disaster.
Email marketing is not new, mobile devices are certainly not new either. So, what about your email marketing efforts on mobile devices?