Want to build your next loyal customers? Go for younger generation, they are the people that live in a world of evolving technology and expects that evolution to continue. To captivate them with your marketing message, keep your ideas fresh and creative. This is the perfect demographic to take risks with your marketing tactics.
AWeber recently did a study and survey, they asked American teens about the social networks and technology they use to communicate daily – How do they consume media and connect with their friends?
The survey results quite interesting, they find that, for teens, Facebook and email are neck-and-neck in popularity. So it is important to engage younger generations in more than one channel, otherwise you will miss out the opportunities to connect with them throughout the rest of the day if you are just interacting with them through email.
Data and infographic by AWeber Email Marketing